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The 5 Mistakes that lose you money on eBay
I am often asked by subscribers to UK Auctionline web site to
have a look at their eBay listings. This is usually because they
are not doing as well selling their items as they had hoped.
When I go and look at the listing I will often find that they
have made one or more of the common mistakes that deter bidders.
1. Too many negatives. Some people, especially newcomers to eBay
have a very real fear of being cheated or ripped off. Because of
this they apply negatives in their listing. This can be in the
form of a long list of types of payments they wont accept or
conditions that they apply. Something else I have seen is the
warning that thee seller will not be responsible for any item
lost in the post. Even worse are threats such as negative
feedback if payment is not made within a certain time after the
auction ended. These sorts of restrictions and threats are a
great big turnover to any potential bidder.
2. High shipping charges. Most reasonable people are happy to
pay something over the cost of postage to cover packing
materials. But as I saw the other day someone who charging $10
to ship a $4.99CD, that is pushing it a bit. If you doubt the
effect of high shipping costs just go and read any ebay forum
and see what buyers feel about it.
3. Not using a Gallery Photograph. I assume that no one who is
serious about selling on eBay would consider putting up any
listing without a picture. I cannot think of any item that would
not benefit from a photograph. But there are still a great
number of sellers who do not use the gallery feature to have a
photograph next to their listing in the search results. Ebay's
own figures show that the use of a gallery photograph can
increase the final bid figure by as much as 12%.
4. Setting you opening bid price too high. If you want to
attract the most bids and therefore a higher final price for
your item you should not set too high an opening bid price. A
low opening price attracts casual browsers who place a bid just
on the off chance of getting a bargain. Once a few bids have
been entered other people start noticing and come to your
listing to see what it is all about. Hen before you know it the
price is shooting up. However, if you start with too high a
price you could end up as one of the many listings that attract
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no bids at all.
5. Not communicating. I know some eBay sellers who really resent
having to answer e-mails. In fact I know some who just do not
answer any questions from sellers. How stupid is this? A
question from a seller is a great opportunity for you to build
up rapport with a potential buyer. A quick and pleasant response
will almost certainly encourage bids whilst a curt or a
non-reply will not.
The bottom line is that eBay is a numbers game, the more people
you can get to bid on your items the higher the price they will
achieve. Therefore it is important to do everything you can to
encourage bidding not trying to deter it.
About the author:
Dave Bromley is a writer and full-time Internet Marketer who
specialises in subjects relating to Online
Auctions. His website www.ukauctionline.co.uk contains hundreds of
hints,tips and articles relating to eBay and other online
auctions.Register for the monthly newsletter and mini course.
- How to Make Money on ebay Auctions
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