Affiliate Money - How to Make Them Coming to You
Affiliate programs and ability to generate residual income
utilizing them are the hottest and one of the most searched for
items on Internet right now. It is true that anyone can build
their entire home based business and make money online doing
nothing more that promote variable affiliate programs. And yet
over 90% of people who start in this path fail! Let's look at
reasons why and how to avoid it using only tools freely
available.
I will not go over obvious thing that you should pick affiliate
programs that closely aligns to what you know or addresses your
target audience. What I'm interested in is to how properly
present them to make people actually buy into offers you
suggest, increase your conversion rates and as such increase you
net profits.
So you have build your website and expecting that people will
flock to you and start buying like crazy ... think again. Most
people on Internet browse in search of information and unless
you have content or product that interest them - you are out of
luck. Content is the king so finding an affiliate program that
gives you many options for promotion including free and tested
sample content is very important. Don't try to sell - offer
information that people are searching for and make it easily
available to them and once they come to trust you, make a
suggestion that will be more readily accepted than outright sale
pitch. Second part is to get your content presented in proper
way so it will be found by search engines and hopefully reach
the top positions for your target keywords.
I will assume that you already have signed up with good
affiliate program that presents you with all the needed tools
and proceed to the description of how to present it optimized
for search engines and make it easily searchable. There is as
many opinions about doing it as there are people who work in
this field. I will not attempt to write a new SEO course here
just share some basics that I know work. To make the best of it
create many content pages each one optimized for a different
keyword combinations. Not only it will help your search engine
rank but will give you more chances to make you suggestion and
convert your visitors into customers.
1. Find right keyword combination. This is the focal point of
the page and finding what people are looking for in your
category is crucial to your success. Think about what keyword
combinations would you use to search for whatever it is you are
trying to promote, ask your friends and family what would they
use to search for. Once you have your possible keywords
combinations go to the free tool that will help you analyze your
keywords and will tell you different combinations that other
people actually use and get 2 or 3 combinations that fit your
needs. I use Overture keyword suggestion tool available here
http://inventory.overture.com/d/searchinventory/suggestion/. Use
search engines (Google, Yahoo and MSN) to search for your chosen
keywords. Take a look at the couple, three top pages found for
YOUR keywords and analyze their "page title", "page content",
"meta tags - if they have them". Get ideas how to present your
page to compete against them, find what you like and what you
don't like and use it to your advantage. Your goal is to create
a Content Page that will be not only competing against them but
also offering something they don't have, something that will
separate your page and make it stand on its own. 2. Create a new
page for promoting your newly found keywords and include the
most searched for combination into the name of the page. Use the
"-" symbol between keywords, it will make page more attractive
to search engines and easy to read in search results. 3.
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Optimize you page "Title", "Meta Description" and "Meta
keywords" tags to include the primary keyword combination on
first place as well as other combinations you have found using
keyword suggestion tool.
4. Fill the page with content that is relevant to keywords you
have chosen and make sure you specifically included them into
your content. Use your imagination to do it as well as sample
content from Affiliate Program I have mentioned above. Search
engines might actually penalize you if content of the page
doesn't include your chosen keywords.
5. Include you affiliate program recommendation on this content
page.
Steps above are fairly simple and as any SEO pro will tell you
probably not enough to get the highest rankings but what they
will accomplish - is create a Content Page that is easily found
by search engines and your future customers. The best part of it
is that people arrived to your page in search of information
"they have searched for" and have a lot more open mind to your
suggestion than customer who clicked on paid ad to arrive to
your page. They are "presold" customers because "they have found
you" and if your content page has information or product they
need a lot more likely to buy into your suggestion.
Affiliate Marketing is not about quantity but quality of
presentation. Giving people what they need and search for
generates quality traffic volume of "presold" customers who
arrive to your site with mind open to your suggestions and
offers. Ignoring or following these simple but tried and true
process is what separates successful and failed affiliates.
About the author:
Alex Sysoef is a webmaster and owner of http://www.free-secrets.org where you can find free information on home based business and
online money making opportunities and download detailed guides
to online success for free.
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