There's No Money In Your Comfort Zone!
A fellow internet radio host recently joined the business
mentoring website that I co-own with Alice Seba of
InternetBasedMoms.com. Soon after, she sent me an instant
message that said, "You and Alice are sure drawing me out of my
comfort zone!"
I understood immediately what she meant. In the short period of
time since she joined our site, she has completely redesigned
her website and stepped up on some of the business tools that
she needed to make her business run more smoothly. She was
really making great progress. I shot back a quick reply,
"There's no money in your comfort zone!"
That's a powerful statement! There is no money in our comfort
zone!
This reminds me of some of the really unfortunate comments I've
seen on the WAHM forums and discussion lists. There are Moms who
were struggling to make ends meet last year who are still
struggling this year. Nothing has changed, they're doing the
same old things and their businesses aren't bearing anymore
fruit than they ever did. Yet they are giving advice to others -
bad advice at that.
The golden nugget of advice most often repeated is: "You
shouldn't have to pay for information to grow your business when
there is so much available for free." To hear them tell it,
selling information is akin to selling your body! A dirty
profession! Well, if it's true, if there is so much free info -
why aren't they prospering by now?
If you're determined to keep doing the same things that you've
always done to promote your business - you really are stuck in a
comfort zone. If what you're doing was going to work, it would
have worked by now. It's time to break out of that box and start
trying some tactics you've never considered before.
The scary thing about moving outside of your comfort zone is
that it usually calls for an investment on your part. Whether
that is putting in extra hours or extra dollars, you're going to
have to stretch yourself to acquire a new mindset where your
business is concerned.
The first step for Tammy was to ask for constructive criticism
of her website. Some of the advice she received make it clear
that she needed to loosen up the purse strings and begin to
invest in her business in order to see it perform better over
the long run. I'm happy to report that she's taking immediate
steps to do so!
What do you need to do to break out of your comfort zone? Do you
need to invest some time and money into a learning product?
Could you benefit from some business or life coaching? Should
you sign up for a class or two to spiff up your skills? Whatever
it is - just do it. Yes it will make you feel uncomfortable at
first but I promise you it's worth it.
I know what a challenge this is, I like being comfortable! But
being comfortable kept me broke and in debt. I'm glad I decided
to step outside my self imposed comfort zone of doing the 'same
old-same old'. I walked out into a much wider place of
adventurous marketing and business development. I've found that
that is where the money is - and everything else that we started
our businesses for in the first place.
About the author:
Kelly McCausey hosts Work at Home Moms Talk Radio
(http://www.wahmtalkradio.com) and co-owns Mom Masterminds
(http://www.mommasterminds.com), a closed door mentoring
community for Moms who want to develop a profitable internet
based business.
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