The 'Quick & Easy' Money Makers! By Bryan Kumar
There's a popular myth floating around implying that your
product has to be hundreds of pages long if it is to make you
any real money.
That's a big lie.
More money is being made out there than ever before, by
individuals selling short, focused reports! And it's growing at
incredible rates.
The classic example that always comes to mind is Internet Cash
Machines by Allen Says. That book was released some time ago,
yet it's still selling by the thousands to this day! Other great
examples are Magic Letters (which really started it all) and 7
Secrets to Unlimited Traffic. That last one is no more than 15
pages long! Yet, it's still being downloaded from thousands of
sites.
The bottom line is...when it comes to info-products, size
doesn't necessarily matter! Quality does! You could make just as
much money with a 15-page book as you could with a 100-page one.
In fact, you can make more with the former. I'll show you how
shortly.
Profit potential aside, there are many other great reasons to
create these little ebooks...
They are very easy to put together; it doesn't require much
work. They can be completed within a few weeks, a few days, and
sometimes even a few hours! They are really not that difficult
or time consuming to market. They are especially great for new
marketers (with little or no experience) and are also easy
profit generators for seasoned marketers. And... Most
importantly, they allow you to spread your risk. You see, it all
boils down to time and money i.e. time management and positive
cash flow.
Time is a very precious commodity, especially if you still have
a 9 to 5 job to deal with. And, we already know that all of our
projects will not be home runs. In fact, there's a good chance
that a few of them will be complete flops. That's the reality
most of us have to deal with.
So, if you invest a lot of time and energy into creating a
monster ebook that turns out to be a dud, you would have lost
all the time and energy you put into that project, with nothing
to show for it.
On the other hand, if you had spent only a couple of weeks to
create a much shorter ebook which also turned out to be a dud,
you could quickly pull that one out and replace it with another
short one. Your risks are dramatically reduced and your chances
of putting out a winner is increased!
It's better to create 10 little ebooks per year and have 2 of
them flop (which means 8 of them are bringing in the cash!) than
to only create one or two big ebooks in that same year and risk
having them both flop. There is also a much better chance that 1
of your products will be a hot seller if you have 10 of them out
there, instead of just one or two.
Now, let's look at profit potential...
If each one of these 8 books bring in $1000 per month for you,
the profits can add up quickly. If your goal is to pull in
$100,000 in the coming year, you have a much better chance of
getting there with 8 to 10 small ebooks bringing in $1000 per
month each, instead of relying on just one big ebook alone to
pull in the entire $100,000.
And...even if you pull in just a few hundred per month from each
of the 8 books, that's still a heck of a lot better than what
most people are making online.
Here are a few more ways you can ensure that you profit from
these short ebooks, well into the future...
You can offer each one as a backend (followup) product for the
other. You can bundle them up later and sell them as a brand new
package, with a different price tag. You can use some of them
(especially if they don't sell too well on their own) as bonuses
for your other products, to increase the perceived value of the
'package.' You can also use some of them purely as list
builders. (Give them away for free, swap them with other
marketers, or whatever. The fact that it only took you a week or
two to create them offers you a lot more options and
flexibility.) And, if you're still passionate about creating
that monster ebook, why not break it up into smaller projects
and start selling each one as they get completed?
For example, if you want to create the "complete" 'online
marketing' guide, you could start by creating a small ebook on
just 'sales copy writing' and start selling it. Then, create
another on 'product development' and get that one out as well.
And so on...
In the end, you can bundle them up together, or combine them
into one mega book and sell it. Your time is much better spent
that way. And...you also have some cash coming in while you work
on your projects.
Many of us continue to chase after that one million dollar idea
and miss many of the smaller $100,000 projects along the way.
These smaller products are much easier to create, are much
easier to roll out, don't require a large investment of your
time, energy or money, and they greatly reduce your risks.
They are also probably the fastest way to get your name out
there and build credibility for yourself and your business. You
can really do some serious damage with these mini ebooks, as
long as you provide valuable information in them.
Here's to your next successful "Mini E"... book, that is. ;-)
Best regards,
Bryan Kumar
F.R.E.E Special Bonus Report! How to Profit From The Internet in
24 Hours or LESS... Guaranteed! Just Go To This Site:
http://www.bryankumar.com/24reportak.htm
Copyright © 2002-2005 by BryanKumar.com. All Rights Reserved.
About the author:
Bryan Kumar has been teaching others how to profit from the
Internet quickly and easily, using informational products, since
1996. His ebooks and reports have received rave reviews from
some of the best marketing minds online.
Bryan is best known for taking the most powerful marketing
strategies and concepts, and simplifying them so it's quick and
easy to implement. You can learn more about him at:
http://www.BryanKumar.com