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Banking and Finance  » How to Make Money in MLM When Prospects Don't Join

How to Make Money in MLM When Prospects Don't Join

Did you know there is a way to earn money while doing network

marketing even when people aren't joining your business? How is

this possible?

Let's start with an example of a person (John) who has just

joined a network marketing company. John learns everything about

the company, the products, the payplan, the websites, and the

system. He's ready to explain it to anyone, forwards or

backwards. Then he starts to advertise. John places online

classifieds, pay per click ads in search engines, ezine ads, and

for good measure, he buys some solo opt-in email blasts.

Offline, John runs an ad in the local newspaper, sends out

flyers, and mails out postcards. The phone list of mlm leads

arrives, and he starts making phone calls to his list.

Everyone who responds to John's marketing is sent to his

personal company website listed in the ad, or even better, a

webpage John has built that promotes his business opportunity.

The page explains everything about the opportunity, why it's so

great, the earning potential, the products, and you can even

sign up right there.

After about three months and a lot of money spent, John gets a

couple dozen prospects, three of them join, and two of them quit

after a month in the business. What is wrong with this picture?

John is missing a golden opportunity with all the marketing he

is doing, and do you know what the problem is? He is ONLY

marketing his BUSINESS opportunity, and NOTHING else.

But isn't that the point, to market the business? No, the point

is to be making monthly cash flow while building your network

marketing business at the same time. A lot of the people that

visit John's website are already involved in an online business

of some type, and even though they were curious enough to answer

his ad, they aren't interested in joining another biz opp. But

they are interested in marketing their own opportunity, and this

is where John (and You) can turn them into customers. Here's how

you do it.

Sell advertising. Find some good advertising websites that offer

free affiliate programs. Some examples are classifieds, search

engine submitting, ezine ads, and solo email ads. If you are

using an advertising site yourself, see if they have an

affiliate program so you can refer their service to others and

get paid. Or, do a search for reputable advertising sites that

deliver a good service and offer a good affiliate commission.

Every marketer needs to advertise!

Sell leads. Again, visitors to your website might not want to

join another biz opp, but they do need leads for their current

business. Join one or two leads affiliate programs and promote

them on your webpage. If you phone a prospect and they aren't

interested in your business because they are in another mlm, ask

them if they need leads. Every marketer needs leads!

Sell training. People involved in marketing always want to learn

more about how to improve their business. Find some affiliate

programs that offer home business or mlm training products, and

promote them on your webpage. Promoting training products is a

great way to earn some extra monthly cash flow.

Sell the products. You should always consider adding a reference

to your company's products in your marketing. Many people who

see your ads may not be interested in a business, but they might

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be interested in the products. For example, you could run a

newspaper ad that promotes your health products business

opportunity, but you could also say in the ad "for great weight

loss products, call today". This way your ad targets both

business builders and customers.

How do you sell these other services? Ideally, you have your own

webpage, or access to a webpage that you can put all your offers

on. Focus your page around your main business opportunity if you

like, and promote your other affiliate programs at the top of

the page or in the sidebar where they're easily seen. If you use

a service yourself, give your own testimonial, or a testimonial

of another satisfied customer. Make it easy for a visitor to see

all your offers so they can decide which one suits them.

The basic idea of these strategies is to widen the appeal of

your marketing. Realize that not everyone who follows your ad

will be joining your mlm, so what else do you have to offer

them? What else can you cross-promote? If done right, you will

be building your business at the same time as selling a range of

other products and services every month. You want the money from

all your monthly sales to become greater than the money you

spend on your advertising and business, and that's a great place

to be!

About the author:

Robert Borhi is a freelance writer who builds his mlm business

and operates a marketing website at http://www.HugeGrowth.com

For information on free advertising and online opportunities,

visit his website at http://www.HugeGrowth.com