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***Value For Money Is Vital For Success In Business.***
After years running my consultants practice and turning
businesses round I find my business instincts come to the fore
in some unusual situations.
We are just back from a short half term break with our three
grandchildren. It's the first time we have taken on all three
together and was tiring but fascinating. Some friends allowed us
to use their apartment on the south coast.
The apartment has two large sliding windows leading to balconies
that overlook the bay. We quickly noticed a small ferryboat
crossing the bay at what seemed like 30 minute intervals on a
journey which was about half a mile. This went on all day from
dawn to dusk every day. The frequency is what made my mind start
consulting.
From our side of the bay we could look over to green fields and
a nice looking pub on the far side. Out at sea we could view
large tankers, liners and some military craft. All of this
activity attracted the attention of the children who wanted to
go on the sea and of course to the beach.
We decided to take a ferry ride, go for a walk and have a nice
leisurely lunch at the pub. As a business proposition I had been
interested in the activity level of the ferry and it's loading.
Over a full day on all journeys it seemed to carry a good load
of passengers but was never full. So was it viable was my
thinking?
Deciding to take the trip we boarded and paid, for two adults
and three children the cost was less than 4 dollars each way.
Great value for money. The boat is in good order and the crew
were helpful and friendly. The children loved the trip. Clearly
someone has assessed the demand, set the frequency and got the
pricing right. Giving good service and value for money.
We all enjoyed the walk, enjoyed the pub lunch even more and
spent a couple of hours skimming flat pebbles and searching for
unusual seashells before we sailed back.
I would have paid much more for this pleasant day with my
grandchildren and still have felt it was good value for money.
As it was we all enjoyed the experience.
In our businesses we need to be sure to over deliver giving good
value for money by remembering that the feeling of the
experience for the customer counts as much as the pricing to
achieve real value for money.
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**** Resource Box: Article by Michael Harrison, Author,
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About the author:
Michael Harrison is an author, publisher and business consultant
specialising in helping business owners and individuals to
realise and release the full potential of their situation. He
has helped many people to improve their business situations and
advised and supported individuals to embark on new directions in
their careers.
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