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Banking and Finance  » Make Your Ezine Make You Money

Make Your Ezine Make You Money

Copyright 2005 Alicia Forest

Writing a regular ezine/newsletter can sometimes feeling like

hard work. So if you're putting in the time and effort to give

your readers valuable content, consider implementing at least a

few of the strategies in this article to help your efforts pay

off in profits.

Here are 4 ways to help your ezine make you more money:

1. Self-promote Besides giving valuable content in each issue of

your ezine, don't forget to add a little self-promotion as well.

After all, it is one of your best marketing tools, and you want

to make sure that you are letting your subscribers know what

products and services you have available for them. I

t's best to do this in a separate section of your ezine, instead

of in the copy of the article you write for your readers. A

short blurb about you and what you offer, as well as a bit about

one of your products and services with a link to more

information is all you really need to do.

A tip: If space allows, consider adding one or two short

testimonials from your clients/customers who are raving fans,

too.

Depending on the method through which you are publishing your

ezine, you can track how many times your links are clicked on,

which gives you valuable market research information about what

your readers are interested in finding out more about.

2. Give options If you are a service professional, know that

there are many people who would like to hire you one-on-one but

that option doesn't fit into their budget just yet. If you offer

them other options, and promote those offerings in your ezine,

you'll turn some of those prospects into paying clients.

For example, if you coach or consult one-on-one, consider

offering a group coaching program with a price point that would

be much more accessible than your private fees would be. Or take

your knowledge and package it into an ebook, or a series of

teleseminars, or an ecourse, and price them reasonably.

3. Offer specials Your readers may find the content of your free

ezine valuable and would really like more, but they might need a

bit ofencouragement to buy from you. So give your subscribers a

special discount on something you offer, with a time limit for

purchasing (which really does encourage people to "act now").

For example, offer a 2-for-1 deal on your ebooks, or 20% off one

of your programs if they register within a week. This strategy

will move some of your readers from the "free" part of your

funnel into the "fee" part of your funnel, which is exactly what

you want.

4. Offer recommendations I get so many questions about the

services I use in my business that I decided to give one

recommendation in each issue of my ezine. These products and

services are ones I truly believe are of high quality, because I

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have used them personally or because they come highly

recommended to me by my mentor coaches. Some of these I am a

reseller of (an affiliate), meaning I make a small commission on

every sale I make, and others are products and services I love

and know would be of value to my subscribers.

Don't forget that your number one priority with your ezine is to

provide valuable content for your subscribers. Proportion 10-20%

of your content with promoting you and your offerings, and you

will be working smarter and not harder.

Also remember that with each issue you put out, you are building

trust and rapport with your list, becoming known as an expert in

your niche, and gaining lots of exposure (especially if you

submit your ezine articles to article submission services), all

of which are so important to the overall success of your

business.

About the author:

Alicia M Forest, MBA, Multiple Streams Queen & Coach™, & Founder

of http://www.ClientAbundance.com , teaches coaches,

consultants, online entrepreneurs and solo professionals to

attract more clients, create profit-making products and

services, make more sales, and ultimately live the life they

desire and deserve. For FREE tips on how to create abundance in

your business, visit http://www.ClientAbundance.com