How To Make Money In Your Website Business
Copyright 2006 Steven Gower
What do most website owners want for their online business?
1. Increase sales
2. Make more money
3. Attract more customers
You can achieve these goals. How? By constantly testing. For
example: Do you have a compelling benefit headline on your web
site? If not, chances are your website will not make a lot of
money.
So it's to your advantage to test different headlines. By
changing headlines, you can increase your sales dramatically.
What website owners don't understand is this: If you don't get
visitors attention, they will leave your site. And you lose
sales to competition.
Remember web surfers have very short attention spans. There are
many websites that use no headlines. Big mistake. It's like
scanning a newspaper with no headlines. Why should they buy from
you?
There are about 350 million web sites on the Internet. If you
want to make money, you have to get their attention.
Your sales message should be loaded with benefits and power
words. Before adding your sales message, you should make a list
of what's in it for your customers. Or what's in it for me list.
If you are selling a product or a service, this is not about
you. It's for the buyer. Tell them why they should buy from you.
Many Internet marketers disagree with using a sales message.
They'll tell you it's different on the Internet. Don't use a
compelling sales message. Just use information. If you're not
selling anything, that's great. Listen, sales is not a dirty
word. What your sales message should do is help your buyer
rationalize, why they have to have it. Help them make the
decision to buy.
Some people have a negative image of sales people. But you know,
the economy would be in sad shape without someone to help them
make a decision. To answer questions. Help them understand the
product. Give great service, and handle problems.
The sad truth is many Internet marketers don't understand the
selling process. It's just their perception of the person
selling the product. All people in sales are slick talkers.
That's not always true. Professionals care about their buyers,
and want repeat business.
The sales message on your website is your salesperson. If that
message is weak in the selling process, so will your sales. You
have to ask for the order or you won't get it.
Do you have testimonials, bonuses, and a guarantee in your
website sales message?
The testimonials are creditability builders. And should be
placed in areas where they help make your sales points.
Are free bonuses or gifts offered as an incentive to buy? This
is a must!! You should offer 1-5 bonus gifts for free. Watch
your sales increase. If you offer no bonus gifts, you are
hurting your web business.
You must also offer a guarantee that removes the risk. This will
help eliminate buyer fear. If the guarantee says you can return
it in 30 days and receive a full refund no questions asked, why
wouldn't they take a chance?
The close or call to action must create a sense of urgency to
buy now. Such as: price good for 10 days only. Or this is your
last chance to buy, almost out of stock.
If you'll add these selling techniques to your web site. Test
the ones that work best. You'll see your sales increase
dramatically.
About the author:
Steven Gower is a direct response copywriter for websites.
http://www.copywritersinc.com
- Convert Your ClickBank Affiliate Links to Enhanced Hoplinks
The hoplink system has been a familiar feature of the affiliate marketing landscape since the earliest days of ClickBank. But it suffers from a few shortcomings that have been the focus of frequent discontent among ClickBank members.... - Making Money Online
Making money from home on the internet is easy... if you know... - Leverage Your Time & Talent to Help More People & Make More Money
When I first went into business for myself five years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it...
22 Users Online